Thanks to the rapid rise in social media platforms such as Instagram, dental practices have gained an invaluable resource for their marketing campaigns. However, a major problem that has still been looming over their success on the platform is that getting Instagram followers isn’t that easy. This is especially true for businesses such as dental practices since they aren’t only competing with other businesses, but also with Instagram influencers.
The best approach to this problem is following the age-old saying and having the influencers support your growth. This can allow you to achieve a greater outreach in a short amount of time and also benefit from word-of-mouth marketing, thereby boosting your patient numbers.
What is an Instagram Influencer?
Instagram influencers are users of the platform who have many interactive followers who look up to them and follow their lives. As a result, they have power over their audience, which is reflected by their ability to influence them to try out a certain product or service, hence the name influencer.
What are the Types of Instagram Influencers?
Instagram influencers are divided into five categories based on their follower count. This allows practices to choose an influencer with the outreach they require and pay an appropriate amount for it.
- Mega-Influencers: They have more than 1 million followers
- Macro—Influencers: They have between 500 thousand to 1 million followers
- Mid-Influencers: They have between 50 thousand to 500 thousand followers
- Micro-Influencers: They have between 10 thousand and 50 thousand followers
- Nano-Influencers: They have between 1 thousand to 10 thousand followers
What to Look for in an Influencer for Your Dental Marketing Campaign?
Any practice owner needs to think things through before deciding on the endorsement. While there are several benefits to getting things done, there are also things that can go wrong. There are certain things you must look for when choosing the right influencer.
Most dental marketing experts recommend dealing with a micro-influencer is best for practices since they are likely to be more approachable and charge less for marketing your practice.
While most micro-influencers are likely to charge less for promoting your practice, you shouldn’t compromise on quality either. A great way to go is to shortlist all the influencers who fit in your budget and then start eliminating.
Finding an influencer who is relevant to your practice may be a little hard to find, but it will be worth the effort. A relevant influencer would have perfect teeth along with an interactive audience and positive online reputation.
Finding the right influencer for your dental practice may sound like a complicated process and requires hours of thorough research. However, despite the painstaking effort, hiring one to promote your business would certainly help you reach your goals.
If you require assistance in dealing with an influencer or would like to have a dental marketing expert handle it for you, Head45 Dental is here to help. We have teams of marketing experts who specialize in providing dental practices with SEO, web design, social media marketing, and other services.