The website the client was relying on did not accurately represent their dental practice. It looked old and outdated with uninspiring stock images and no gripping calls to action. The mobile version was no better than the desktop. The challenge was to:
- Overhaul website redesign
- Migrate 100% of data smoothly
- Reduce any negative impact on SEO Keywords rankings
- Inspire visitors to take action
- Increase conversion rate
When discussing the project, the team at Confidental Care did not know how many of their patients used their website and if enquiry emails were actually coming from prospective patients. Therefore, we had to redesign the entire website from its foundations with a user first approach.