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Dental Branding

Branding Your Dental Practice For Improved Recognition And Memorable Impressions On Your Patients.

Bussiness To The Top

Building Trust With
Your Dental Practice Branding

Branding is where the magic happens. By gaining insights and creating strategies, we lay down the foundation for your dental practice and when combining it with good design, we create a brand that is exceptional in every way. Let’s take your dental clinic’s brand story to the next level with inventive dental branding solutions.

We understand the importance of a dental branding strategy and how it can make or break a dental clinic. From understanding the competitive landscape to opportunities and risk assessment, we garner insights into your business ranging from the capabilities and attitudes of your staff, as well as other unique value propositions that are available.

Much beyond something as simple as a memorable logo, branding for a dental clinic can increase its value– all the while providing your employees with direction and motivation, which, in turn, makes patient acquisition easier.

Logo Design:

Your logo provides the initial glimpse of your dental clinic. We help scale your brand identity that gives your logo the look and feel it deserves for positive first impressions.

Brand Messaging:

incorporates the unique selling point you offer to your patients. We take into account the brand’s identity, vision, principles and it’s a philosophy to connect with the audience.

Brand Positioning:

With thorough analysis and market research, we determine what your customers want and devise an effective way to showcase the strength of your company as a whole.

Brand Voice:

We help create brand voices that resonate with the audience and help solidify your dental clinic’s identity.

Style Guide:

Get your grammar, tone, colours, visuals, logo, point of view, word usage under wraps in precise detail so your team/partners can use the exact language in different scenarios.

Social Media Branding:

We deliver consistent branding across all social media channels so your voice and messaging make a maximum impact on all the products and services you have to offer.

Dental Branding Services

Your branding is more than just a logo, title, or colour scheme. Brand identity needs to be created from scratch which should simplify the means of communication. Our branding services identify your principles and help package those core values in a neat message that resonates with your audience.

  • Dental Clinic Branding:

    Cultivate the name for your entire dental clinic and gain loyalty amongst your target audience. We bring forward the ultimate brand strategy that sets you apart from your competitors.

  • Personal Branding:

    We offer custom dentist branding solutions that help them build credibility for the long run. With data-driven strategies, we assist you personally to gain visibility so that you can make stunning impressions online.

  • Service Branding:

    With a strong emphasis on the patient, we devise strategies that focus on adding perceived value to the different types of dental service being offered.

  • Logo Design:

    Your logo will be the first thing that your potential customers will notice which will define your dental clinic as a whole. A big part of your dental clinic identity, we help align your vision and integrate it successfully with the brand.

  • Graphic Design:

    Get your message across through our cutting-edge design services. From signage, window graphics, external banners to leaflets, flyers, in-clinic posters, appointment cards and medical history & consent forms – we do it all.

Our Clear And Understandable
Approach To Dental Branding

No two dental clinics are alike. We focus on creating a unique strategy for a dental clinic based on its demographics and end goals.

  • 1


    The first step is the research phase of the branding project which focuses on gathering information on your dental clinic, practice, potential patients, competitors and all of your existing branding and design. We conduct thorough interviews, understand your business and challenges in depth to align ourselves with your vision.

  • 2

    Develop Strategy:

    While the research phase is all about exploration, the next step is based on the findings of the brand research. This step focuses on and consolidates your values, aspirations, and visions for the future. The strategy lays down the groundwork and sets the tone of your business communication.

  • 3

    Create a Value Proposition:

    Arguably one of the most important elements of your branding, a value proposition highlights dental practices, technology and innovation to make your dental clinic attractive to potential patients. The unique selling point is crystal clear from the outset and tells your target audience why they should opt for your dental services rather than your competitors.

  • 4

    Determine Brand Guidelines:

    Brand guidelines will help your company achieve brand consistency. From your website to social media accounts to any offline channels such as printed materials, all will feature crucial elements that went into building your brand. Establishing guidelines will enable you to stay on top of things and achieve your marketing objectives with a fast turnaround time.

  • 5


    When choosing font styles, size becomes a critical factor to consider. Small text is hard to read, whereas text that is too big takes up a lot of space. One can avail many settings to control the appearance of a font on a web page.

  • 6


    One of the crucial aspects of branding is colour. Colours used appropriately can trigger certain feelings on sight. They should complement what the brand has to offer and integrate well within the website. The majority of consumers claim that colour has a significant influence on what they buy. It sets up the mood and creates long-lasting impressions on the consumers.

  • 7


    The stage where the new brand identity of your dental clinic is successfully revealed to the world. Targeting the right demographics, the careful roll-out will be launched on various channels with certain aspects of your brand doing the talking on your behalf. A good dental clinic awareness campaign takes advantage of the calendar to meet your objectives and we will be always there to streamline everything on your behalf during the implementation process.

  • 8

    Measure And Track:

    Always stay on the front foot when it comes to the unique story of your dental clinic. Brand perception changes over time and it gets all the more important to have a clear picture of where you stand when it comes to brand building. We help align important metrics such as digital-click through rates, conversions, bounce rates, subscribers, enquiries etc that will give you deeper insights on brand performance and customer satisfaction.

Our Skill Set
Technology Stacks

Most Common Questions Asked By Clients
For Dental Branding Services

  • Branding a dental clinic makes the acquisition of new patients easier. A brand represents the sum of people’s perception of a clinic, reputation, dental service, logo, and advertising.

  • With years of experience, we understand what elements go into a brand. We have been working with small to large scale dental clinics to carve tailored branding solutions every step of the way.

  • Before starting with any dental practice branding project, we like to get to know our clients and know the dental practice inside out. Once we have the details from you, we’ll set you up with the best resources and determine the best way forward.  Get in touch with us for your branding requirements today.

  • Absolutely! You would be surprised to know how affordable our range of services is. We help dental clinics stand out no matter the shape or size.

  • Head45 Dental listens to your goals and crafts tailored branding solutions to showcase your story. Our in-house team leaves no stone unturned when it comes to market research. We make data-driven strategies based on analysis and interpretation that helps streamline your objectives and helps you tap on numerous opportunities concerning your dental services and patients.

  • Head45 Dental takes into account your dental clinic’s strengths, weaknesses, objectives, and target audience to see what’s working and what’s not. Our attention to detail and unwavering commitment to the branding process makes us one of the most trusted agencies around.


Our Latest Dental Projects

  • Portfolio

    Confidental Care


    Read about how we helped ConfiDental Care generate more patient visits through a redesign of their dental practice website.

  • Portfolio

    Complete Smiles


    Read about how we started afresh with a new website and brand for a Norwegian based dental practice that successfully cemented its position in the UK market.

Excited to launch your project?
We are too!

    Interested in

    • UI/UX Design

    • Branding

    • Social Media

    • Mobile App

    • Marketing

    • SEO

    • Web Development

    • Other